


Our Sales Training programmes build confident sales professionals who lead value-based conversations, build strong customer relationships, and consistently achieve results.
LearningCog’s Sales Training workshops follow a structured, consultative approach to selling. Each programme develops practical skills across the full sales cycle, enabling participants to understand customer needs, build rapport, present value, handle objections effectively, and close with confidence.

Our approach to sales training is built on proven principles that drive sustainable success
Sales success is driven by strong, trust-based customer relationships.
Understanding customer needs is essential to sustainable performance.
Adapting sales style to each customer improves engagement and outcomes.
Value-led conversations outperform price-focused selling.
When the process is executed well, closing becomes straightforward.
Our sales training programmes are designed to meet the needs of diverse professionals and organisations at every stage of their sales journey
Those new to sales who want a strong foundation.
Experienced sales professionals looking to refine their approach.
Sales people who need to differentiate themselves from competitors.
Organisations seeking consistent, relationship-led sales performance.
Our training has delivered results across B2B and B2C sectors, including technology, professional services, Fashion, financial services, healthcare, and retail. We adapt our approach to your industry context while maintaining core principles that drive success.
Choose from our range of comprehensive sales training programmes, each designed to build specific skills and deliver measurable results
1 Day Workshop
A practical one-day workshop covering the sales process in a logical sequence, providing skills and techniques that can be applied at every stage of the sales conversation.
3 Day Masterclass
A comprehensive three-day masterclass covering every stage of the sales process, with time to learn, practise, and embed new skills that can be applied immediately.
1 Day Workshop
Develops the skills, knowledge, and behaviours needed to confidently manage negotiations and create win-win outcomes that build long-term customer relationships.
1 Day Workshop
Uses Insights Discovery to help sales professionals increase self-awareness, adapt their style, and build stronger, more effective customer relationships.
We are proud to have worked with a diverse range of clients and value the trust they have placed in us.


























Highly interactive learning through facilitated discussion, individual and group exercises, and practical application.

Whatever challenge your organisation faces, we will work with you to design a solution that delivers meaningful and lasting results.
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