Successful sales are driven by relationships, communication and an understanding of people. Sales Effectiveness helps individuals develop a people-centred approach that improves conversations, strengthens relationships and drives better outcomes.
Every interaction shapes how customers experience your organisation. From formal sales meetings to informal influencing conversations, effectiveness depends on how well individuals understand themselves and adapt to others.
Sales Effectiveness supports people in both direct and indirect sales roles to recognise their natural style, understand their impact and adapt their approach to build trust and credibility.
Increased awareness of preferences and behaviour leads to more meaningful connections and better decisions.
Sales Effectiveness builds on the Insights Discovery foundation, adding a strong human dimension to sales performance.
Each participant completes an Insights Discovery Personal Profile, gaining insight into their preferences, strengths and behavioural style.
Through a facilitated session and an in-depth Sales Effectiveness Personal Profile, participants explore how their preferences show up at each stage of the sales or influencing process.
The learning is highly practical and integrates seamlessly alongside existing sales training or methodologies.
Applying the Insights four-colour model to sales and influencing conversations.
Understanding your natural selling or influencing style and how your preferences shape the way you communicate, build relationships and approach sales conversations.
Recognising different customer preferences and how these influence decision-making, engagement and buying behaviour.
Learning how to flex your communication and behaviour to build rapport, trust and credibility more quickly with different people.
Focusing on the quality of conversations and relationships to influence better outcomes, not just close a sale.
Understanding your preferred selling or influencing style
Recognising how behaviour impacts customer relationships
Adapting communication to different customer preferences
Focusing on people, not just products or process
Ric’s "Manager in Me" Insights Program was very educational and helped me understand how to read and understand my staff better.
Learning Cog can design and deliver a Sales Effectiveness approach tailored to your organisation.
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