


Sales Effectiveness equips sales professionals with the insight and flexibility to build stronger customer relationships and sell more effectively.

Successful selling depends on understanding people. Insights Discovery helps sales teams recognise customer preferences, adapt their communication style and build trust throughout the sales cycle.
Our four-colour model helps individuals understand their preferences and adapt their approach to work more effectively with others.

Direct & Determined
Sociable & Dynamic
Caring & Supportive
Analytical & Precise
Our Sales Effectiveness programme uses Insights Discovery to help sales professionals understand and adapt to different customer styles.
Sales professionals discover their natural selling style and how it impacts customer relationships.
Learn to identify customer preferences and adapt your approach in real-time during sales interactions.
Develop techniques to build trust quickly and maintain strong relationships across all personality types.
Apply insights to prospecting, pitching, handling objections and closing deals more effectively.
Reading customer signals and adapting your pitch accordingly
Building rapport quickly across different personality types
Handling objections with greater emotional intelligence
Creating value propositions that resonate with each stakeholder
Ric’s "Manager in Me" Insights Program was very educational and helped me understand how to read and understand my staff better.
Discover the range of Insights Discovery workshops designed to develop your teams and leaders.
Talk to us about how this programme can be tailored to your organisation, teams or leaders.
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