SALES TRAINING

Browse our range of Sales Training programmes or jump straight to a topic using the buttons below

Selling Skills 1 Day Workshop
Consultative Selling 3 Day Workshop
Negotiation Skills 1 Day Workshop
Sales Effectiveness with Insights Discovery

Sales Training

Are you new to sales and looking to develop selling skills? Are you an experienced professional looking for new sales techniques, or even to develop the skills you already have? You may even be a sales leader looking to improve yours and your teams skills?

LearningCog’s courses will assist with development at all levels. We can help you lead your team to success, smashing targets and KPI’s.

Whatever your needs and whatever level you work at, LearningCog has a sales training course that will support improved performance and take you to the next level. If you want your whole team to develop at the same time, we can fully bespoke our workshops to your business with our tailored training, allowing your teams to develop in a live interactive environment.

Sales Training

Selling Skills
1 Day Workshop

This 1-Day Selling Skills Workshop covers the sales process in a logical sequence, giving you new skills to use at each stage of the sales process. Together, we look at the key selling skills: Understanding Consultative Selling, What is Rapport, Presenting Benefits, Trial Closing Techniques, Objection Handling with many more handy skills to help you build a strong relationship with your customer, and hit your sales targets every time.

  • Use best-practice selling techniques in every customer interaction
  • Understand your customers more and give them what they want, every time
  • Pre-empt and overcome decision maker objections that will accelerate your sales conversation
  • Confidently lead value-based sales conversations with all your customers
  • Consistently hit your sales targets and drive personal high performance
  • Make ‘Closing a Sale’ the easiest thing you do

This programme is especially effective for all sales people who want to further improve their skills, or those who need to differentiate their sales approach from the competition. If you are new to sales or have been working in sales for a while this is an effective way to upgrade your skills.

(9.30am-4.30pm with lunch and breaks)

  • Welcome but no introductions
  • Task Vs Relationship
  • Creating the Perfect Sales Person
  • What is Consultative Selling?
  • Questioning skills
  • The process of closing
  • The CSP Model
  • Trial closing techniques
  • Rapport and the Personality Map
  • Features or Benefits
  • Preparing yourself for success

Are you enquiring on behalf of your organisation or for yourself?
This helps us factor in scheduling and pricing options if we need to travel to you. Type REMOTE if not required.

Consultative Selling
3-Day Masterclass

This 3-day Consultative Selling Masterclass covers each stage of the sales process in a logical sequence, learning techniques at a pace that suits each individual. Together, we look at the key selling skills for:  Establishing Customer Needs, Building Rapport, Presenting Benefits, Negotiation Skills, Closing Techniques, Objection Handling with many more handy skills to help you build a strong relationship with your customer, and hit your sales targets every time.

Three days gives the right amount of time to learn new skills and techniques and also for you to practice those skills. When you leave the workshop you will be able to put into practice your learning, instantly driving your performance.

  • Confidently lead value-based sales conversations with all your new and existing customers
  • Use best-practice Consultative Sales Techniques in every customer interaction
  • Overcome and then use decision maker objections to accelerate your sales conversation
  • Make ‘Closing a Sale’ the easiest thing you do

Building on our 1-day Selling Skills workshop, this programme is especially effective for all sales people who want to further improve their skills, or those who need to differentiate their sales approach from the competition. If you are new to sales or have been working in sales for a while this is an effective way to upgrade your skills.

Topics split over 3 days

  • Task V’s Relationship
  • What is Consultative Selling?
  • Rapport Building and The Personality Map
  • The Customer Buying Process
  • S.P.E.C Questioning and Skill Development
  • Feedback – The only way we learn
  • The S.P.E.C Customer interview
  • Feature or benefit?
  • Winning Presentations
  • Structuring Proposals
  • The Proposal – Customer Presentations
  • The Process of Closing
  • Handling Objections
  • The Sales Activator – Putting Learning in to Practice
  • Personal Development Plans

Are you enquiring on behalf of your organisation or for yourself?
This helps us factor in scheduling and pricing options if we need to travel to you. Type REMOTE if not required.

Negotiation Skills
1 Day Workshop

This Negotiation Skills course will develop skills, knowledge and behaviours that work to empower delegates to own every negotiation situation. This is done whilst ensuring the results they develop are of the greatest value to their performance. Delegates are challenged to explore high value solutions which work both for both the business whilst building long-term relationships with customers.

Negotiating for win-win outcomes is not just about having a great product or being able to influence the customer to buy that product. It is about understanding all of the different negotiation points on both sides and working on the best outcome together.

This workshop allows individuals to look at how they structure their negotiation, what their natural style for negotiating is and how they can adapt this for better outcomes.Learning takes place in the form of facilitated discussion, individual work and group work with practice sessions along the way. You will get the opportunity to demonstrate, practice and play with the new skills and techniques, before transferring them to the workplace.

  • Understand the difference between assertive and submissive behaviours
  • Look at relationships and how they affect negotiations
  • Understand the Assertive & Cooperative matrix and how best to use it in your negotiations
  • Develop and practice two different proposed solutions for use during a negotiation
  • Manage a customer through a negotiation and lead them to assess the negotiation points and identify where they see the most value
  • Ask questions to uncover the tangible value within your negotiation points
  • Understand how to put forward a value proposition, rather than relying on price negotiation
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Building on our 1-day Selling Skills workshop, this programme is especially effective for all sales people who want to further improve their skills, or those who need to differentiate their sales approach from the competition. If you are new to sales or have been working in sales for a while this is an effective way to upgrade your skills.

  • Welcome and introductions – Exercise to look at Assertive and Submissive behaviours
  • What is negotiation? – A look at different types of negotiation and when to use each type in your specific role
  • Would you buy from me? – Negotiation skills exercise to assess current preferred style
  • Win-win outcomes – Looking at the Assertive and Cooperative model and how to best use it and looking at what a value proposition is
  • Closing techniques – How best to close during a negotiation
  • Understanding objections – How to make every objection an opportunity
  • The buyer and the seller – Negotiation skills exercise to look at negation from all aspects
  • Understanding credibility – A look at a credibility matrix and how this can support you implanting the learning back in the workplace

Are you enquiring on behalf of your organisation or for yourself?
This helps us factor in scheduling and pricing options if we need to travel to you. Type REMOTE if not required.

Insights Discovery
Sales Effectiveness 1 Day Workshop

Sales Effectiveness with Insights Discovery helps your sales teams understand their strengths, identify their development areas and how to adapt their style to enable stronger rapport building with customers. The key to their success is building long lasting, mutually beneficial relationships with customers.

Every great sales person is aware of their own strengths, skill set and areas to focus for development. Truly great sales people recognise the difference between them and the people around them and have strategies to adapt their behaviour based on the understanding they have. Every customer has needs, they expect more from the sales person and want them to be their consultant rather than receive the hard sell. Expectations and motivations are different from customer to customer. Discovering Sales Effectiveness is a programme that explores the options as well as looking at the sales process to outline those key areas to develop and also how to capitalise on the strengths each sales person has.

This programme is interactive and gives insightful results which each sales person, or customer consultant, can put into practice immediately.

To learn more about Insights Discovery, head over to our dedicated page.

  • Boost your sales team self awareness and awareness of others.
  • Develop sales professionals that get it right for the customer every time.
  • Have sales professionals take hold of the sales process and own each stage.
  • Build profitable, mutually beneficial relationships with each and every customer.
  • Allow your sales people to understand their strengths and development areas throughout the full sales cycle.

With our relationship-based selling approach, meeting your customers’ needs will become second nature. When you accelerate the relationship, you accelerate the sales process in a way that works for every one of your customers, time after time.

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Are you enquiring on behalf of your organisation or for yourself?
This helps us factor in scheduling and pricing options if we need to travel to you. Type REMOTE if not required.