Sales Training

Are you new to sales and looking to develop selling skills? Are you an experienced professional looking for new sales techniques, or even to develop the skills you already have? You may even be a sales leader looking to improve yours and your teams skills?

LearningCog’s courses will assist with development at all levels. We can help you lead your team to success, smashing targets and KPI’s.

Whatever your needs and whatever level you work at, LearningCog has a sales training course that will support improved performance and take you to the next level. If you want your whole team to develop at the same time, we can fully bespoke our workshops to your business with our tailored training, allowing your teams to develop in a live interactive environment.

You’ll find further information on each workshop including course dates and how to book, via the links below.

Sales Training

1-Day Selling Skills provides a broad introduction to successful customer-focused selling techniques. This workshop is suitable for those starting within a Sales career or those looking to refresh or upgrade their selling skills.


3-Day Consultative Selling Masterclass is an immersive development workshop that follows the sales cycle from the customers prospective. This is an in-depth focus on the entire Sales process and the skills needed to be successful at each stage. Three days gives the right amount of time to learn new skills and techniques and also for you to engage your new learning in a practical environment.


1-Day Negotiation Skills – Negotiation is a vital element of the Sales process. We’ve dedicated a 1-day workshop for those looking to upgrade their negotiation skills, focusing on different techniques that will achieve positive outcomes when dealing with customers, clients or even colleagues.


2-Day Presentation Skills – Delivering impactful business-winning presentations isn’t just about the best product or building the best relationship. It is about creating an influential, convincing, confident and informative presentation/pitch.


1-Day Sales Effectiveness with Insights Discovery – The use of psychometrics to develop specific skills within the sales cycle really supports individual’s development. We use Insights Discovery to look at strengths and weaknesses within the sales cycle and develop skills and behaviours accordingly.


Bespoke Sales Training

Diagnose the key skills and behaviour gaps within your team and address all the issues with a bespoke sales training programme from LearningCog. We provide entirely bespoke sales training solutions by working with you and fully understanding your business and the types of work your team completes, from here we bespoke design the training using the latest tools and techniques each sales person needs to be successful.

360 degree skills assessment

To support sales people assess the range of strengths and weaknesses they may have around their sales performance we created the Sales Performance 360 review, a carefully crafted 360 feedback review that will offer you a bespoke response to personal skills gaps. The 360 takes in to account your personal perspective and the perspective of the people around you, your Line Manger, your peer group, anyone you want to gain feedback from. Talk to us further about our Sales Performance 360 Review for sales people using the contact form.

    The Insights session delivered by LearningCog gave my team a great overview of our diverse characteristics and some really practical pointers on how to adapt our individual styles in order to get the best out of other team members. Ric struck the right balance between making the session really informative, and fun.  It was a really interactive session and I would recommend it for anyone looking for a team building event with a purpose. The whole experience of dealing with LearningCog, from initial booking and planning through to delivery, was really smooth and we would definitely use them again.

    Prof. Paul Brickell, Executive Director London Legacy Development Corporation

    Ric recently ran a course through Learning Cog for our company sales people. Following a number of really enjoyable & energetic days of learning and developing both professionally and personally from Ric I am more than happy to highly recommend him. I have been using the skills he taught me to wonderful effect. When I read Winston Churchills quote ‘I am always ready to learn although I do not always like being taught’, I can only wish he had the opportunity to learn from Ric Hayden.

    Lenora Moreton, Universal Weather and Aviation UK

    I have sat on some courses over a number of years each giving me something but none with quite the impact this one has had on a work and personal level I had forgotten how great the tool of listening really is and arms us with so much knowledge to catch those all important fish. I am using SPEC in all sorts of different approaches.

    Jonathon Spencer, Universal Weather and Aviation UK

    Our Insights training day delivered by LearningCog was a truly refreshing and enlightening day that really engaged our managers in the importance of building effective relationships to be able to manage, adapt and connect with their teams. Ric is a highly competent and experienced trainer who shared his extensive knowledge of the science behind Insights with his infectious enthusiasm and commitment. I have no hesitation in recommending LearningCog to any company who are looking for practical, interactive and engaging learning events that really meet the needs of colleagues and their businesses.

    Jane Fletcher, Learning & Development Manager, DX

    This workshop was a fantastic mix of Management Development, with and engaging and entertaining training style. The “insight” that we took away from this training has proved invaluable to our business and the way we manage and communicate with employees and customers. I would recommend LearningCog to any organisation or individual looking for inspirational but practical development.

    Mike Robinson, Managing Director, Euphoria Lifestyle Ltd

    Good programme for our teams as offered practical advise and tips not just theory.

    Caroline Evans, Design Director,

    This course takes your leading skills to the next level, it makes it easier to understand a problem and then how to solve it. It feels like I have a brand new tool case with me wherever I go.

    Jorn O Aspenes, Service Delivery Manager, Rentokil Initial Norway

    Ric has recently delivered a first-rate bespoke package of consultative sales training for our company. In designing the programme, Ric had taken time in advance to really understand our requirements and ensure that these were more than adequately met. Ric’s professionalism and his naturally friendly and open style made for the perfect combination to ensure that the entire group remained engaged throughout. Participant feedback at the end of the training was glowing and unanimous in capturing just how much everyone had learnt and had acquired new skills in a short space of time. All of this was down to Ric’s delivery, insights, guidance and direction that he had provided over the three days. Without any hesitation I would recommend Ric and Learning Cog to anyone looking for the right learning and development solution.

    Andy Shaw, Universal Weather and Aviation

    Having been recommended to Ric for leadership mentoring I am very glad for the introduction. Ric has a creative approach utilising skills and experience gained from a very successful corporate career. Although he provides a range of training solutions he manages to turn these into bespoke coaching so that your development continues beyond the course and the skills learnt are implemented into your day to day business.

    James McCreath, Professional Coaching

    Ric’s Manager in Me/ Insights Program was very educational and helped me understand how to read and understand my staff better.

    David Arnold, DX

    I would highly recommend Ric and the course to any company looking to empower their sales team with a fresh and dynamic approach. Excellent company and product knowledge helped to not only gain credibility with the team, but keep their attention by discussing relevant topics and scenarios.

    Robin Williams, Director - Sales and Account Management, Universal Weather & Aviation

    Ric is an enthusiastic motivator, structured and willing to give a lot of himself in his training sessions. He gives you energy and a lot of new inspiration and skills for yourself and the group he’s training. Top qualities: Expert, High Integrity, Creative.

    Charlotte Mul, Finance Director - Rentokil Initial Sweden

    Ric’s energetic approach was extremely engaging and his understanding regarding all things ‘Insights’ was clear from the outset. This then translated (through a flawless training technique) into valuable information passed onto myself and my colleagues. It was clear that Ric was passionate about what he was teaching us and he took the time to explain, in depth, all of our results. He was not shying away from any points that people did not agree with, although in my case especially there were not any as the results were spot on and I found myself nodding over enthusiastically as I read my report.

    Alex Wilkinson, Place2Be

    Ric is a very good trainer. His courses have been very enjoyable in terms of the content and the delivery. Loads of practical plus group participation. Great!

    Carolyn Meosa, DX

    Ric is a first class teacher / mentor who obviously plans all Of his courses well in advance to fit his students. He gently gets the best out of his students while still getting Them out of their comfort zone, with the well managed role plays Would fully recommend this course to any new or seasoned sales Personnel!

    Sean Wear, Consultative Selling

    All of our team really enjoyed attending The Insights day with Ric and have not stopped talking about it since! The day is not only fun, but also extremely enlightening in getting to know the working preferences of your colleagues. It was brilliant to see the range of personalities and dispositions across our team. I loved receiving a personalised, tailor made report and was surprised about how accurate it was. Ric’s friendly and open approach made the day even more pleasurable and I would recommend the day to any organisation looking to combine an illuminating experience with some great team-bonding.

    Caroline Davis, Place2Be

    The programme took on an informal and open learning approach which suits a dynamic business It came at a time the business was going through change with new structure levels and therefore helped understand and adapt to the different character types effectively

    Melanie Strothers, Head of Buying,

    The course combined both practical and theoretical learning to provide a well balanced structure. From a personal perspective, the insight into my own Management style and how I convey this to others has helped me to develop and/ or reinforce working relationships within the company

    Colin Whitehead, Stock, Inventory and Capacity Control Manager

    As a young entrepreneurial company we have lots of self-taught managers. This course has built confidence in them and given them the skills and framework to manage much more effectively. The leadership programme has built on my originally self taught management style. I feel I now have the tools and confidence to manage and develop a team effectively and also to work alongside my peers having more productive conversations and a greater insight into them both personally and individually. The programme was very enjoyable with all learning styles catered for and I feel I have taken a lot away from the experience both relevant within the workplace and personally.

    Katie Forrester, Catering & Hospitality Manager

    The programme was a great way to help myself as an individual understand not only the needs of my teams and other roles within the business and how to work with these other areas but also gain a further understanding into myself and my own ways of workings and how to improve and build on this. The insight training was a great way of communicating the ways in which we manage teams and other areas of the business and helps to promote further improvements and skills to new ways of working and also building on current strengths, Also fun and engaging throughout the programme.

    Claire Asher, Head of Buying,

    This programme has given the management team encouragement that both strengths and weaknesses are a positive, it has identified how to adopt your strengths to gain management buy in and how to coach and mentor your teams through their various levels of development.

    Veronica McNicol, Health & Safety Manager,

    I thoroughly enjoyed being part of the leadership program. Ric helped to deliver digestable information that can be easily implemented on a personal and team level and really drive value back to the business. the programme was well crafted into managable sized chunks. it has personallyhelped me with guiding my team and helping progress them to the next level. also has identified in high level detail my own personal strengths and weaknesses giving me solid foundations to work on.

    Kelly Byrne, Head of International Marketing,

    This program worked on self awareness which at first I doubted would be beneficial to the business, how wrong was I. I have really enjoyed this program it has strengthened my relationship with my peers and most importantly my Line Manager. It has improved how we communicate with each other and has armed me with the knowledge of how to continue the teams development, I would have no hesitation in recommending this program to any other organisation or individual looking to develop themselves and their teams.

    Zena Duffy, QA Manager,

    In a business with the growth boohoo rates has experienced many managers went from managing 1 or 2 people to sometimes have teams of 10 or more, within the space of 12-18 months. Having a leadership programme to support this learning on your feet was invaluable. Their were clear steps in this program starting to understand you and the impact of your behaviour through the colour energies and 360 review process. Then moving on for you to use this to understand your team better and how to support and motivate them to drive results. You were also able to break this down into bite sized chucks so that others in the team managing people can cascade this down.

    Natasha Hackett, Head of Brand,

    Ric is an exemplary trainer and whom we hold dear. He gets engrossed in the culture and role of those he is training to not only deliver as a trainer but as a coach and mentor. His creativity in approach to deliver in the most impactful and engaging way possible, has the unusual ability to transform the most dry subject into a highly practical and engaging experience, which our client.

    Lorna Leck, Managing Director, Sales Activator

    The Leadership Programme has been an incredibly worthwhile experience and a sound investment for Whilst some managers have been through similar programmes in other organisations, to some it was the first time they have ever experienced management training and the self-awareness that it has brought is invaluable. The insight that the programme has given into both our own, and our peers dominant/preferred working styles has manifested itself in a stronger and more cohesive management team and I don’t think it is any coincidence that parallel to the improvement in team morale is a significant increase in sales.

    Jo Watson, Head of Procurement & Facilities,

    The programme gave our managers invaluable insight into how good management techniques can motivate teams, optimise their output and improve business performance.The course highlighted the benefits of having people with diverse characteristics in a team and how to successfully manage relationships within that diversity. Managers who struggled with team relationships because of differences in style have started to adopt differing management techniques to get the best out of individuals. Anyone looking for a training programme that delegate are certain to find interest, enjoyable and of benefit to themselves and their businesses should consider this course.

    David Hare, Head of Financial Reporting and Control,

    Without doubt, Ric’s point of differentiation is his commitment to making his sales training personal. He goes to great lengths to understand the culture and mind-set of the audience but also to ensure that not only the content, but the environment is tailored to the audience, in order to break down the usual barriers to learning. His enthusiasm is infective and even the most hardened ‘ arms folded- impress me’ types are soon willing participants in his engaging sessions. A true professional who our team ask for again and again.

    Pete Gilbert, Controller, Microsoft at McCurrach Technology

    The company I work for approached Learningcog to help improve our selling skills within a team of designers. So far we have had two sessions and I have found them to be incredibly interesting, thought provoking and so many useful points that you can come away with and put in to practice. I am looking forward to the next session and I personally think Ric is a great teacher, motivator and very encouraging.

    Noel Fitzgerald, Design Interiors
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