3-Day Consultative Selling Masterclass

  • Confidently lead value-based sales conversations with all your new and existing customers
  • Use best-practice Consultative Sales Techniques in every customer interaction
  • Overcome and then use decision maker objections to accelerate your sales conversation
  • Make ‘Closing a Sale’ the easiest thing you do

This 3-day Consultative Selling Masterclass covers each stage of the sales process in a logical sequence, learning techniques at a pace that suits each individual. Together, we look at the key selling skills for:  Establishing Customer Needs, Building Rapport, Presenting Benefits, Negotiation Skills, Closing Techniques, Objection Handling with many more handy skills to help you build a strong relationship with your customer, and hit your sales targets every time.

Three days gives the right amount of time to learn new skills and techniques and also for you to practice those skills. When you leave the workshop you will be able to put into practice your learning, instantly driving your performance.


3-Day Consultative Selling Masterclass

  • 15% Group Discount Available
  • Central London Location

Ric has recently delivered a first-rate bespoke package of consultative sales training for our company. In designing the programme, Ric had taken time in advance to really understand our requirements and ensure that these were more than adequately met. Ric’s professionalism and his naturally friendly and open style made for the perfect combination to ensure that the entire group remained engaged throughout. Participant feedback at the end of the training was glowing and unanimous in capturing just how much everyone had learnt and had acquired new skills in a short space of time. All of this was down to Ric’s delivery, insights, guidance and direction that he had provided over the three days. Without any hesitation I would recommend Ric and Learning Cog to anyone looking for the right learning and development solution.

Andy Shaw, Universal Weather and Aviation

I have sat on some courses over a number of years each giving me something but none with quite the impact this one has had on a work and personal level I had forgotten how great the tool of listening really is and arms us with so much knowledge to catch those all important fish. I am using SPEC in allsorts of different approaches.

Jonothan Spencer, Universal Weather and Aviation

Ric recently ran a course through Learning Cog for our company sales people. Following a number of really enjoyable & energetic days of learning and developing both professionally and personally from Ric I am more than happy to highly recommend him. I have been using the skills he taught me to wonderful effect. When I read Winston Churchills quote ‘I am always ready to learn although I do not always like being taught’, I can only wish he had the opportunity to learn from Ric Hayden.

Lenora Moreton, Universal Weather and Aviation UK

Ric is a first class teacher / mentor who obviously plans all Of his courses well in advance to fit his students. He gently gets the best out of his students while still getting Them out of their comfort zone, with the well managed role plays Would fully recommend this course to any new or seasoned sales Personnel!

Sean Weir

The company I work for approached Learningcog to help improve our selling skills within a team of designers. So far we have had two sessions and I have found them to be incredibly interesting, thought provoking and so many useful points that you can come away with and put in to practice. I am looking forward to the next session and I personally think Ric is a great teacher, motivator and very encouraging.

Noel Fitzgerald, Design Interiors

Who is it For?

Building on our 1-day Selling Skills workshop, this programme is especially effective for all sales people who want to further improve their skills, or those who need to differentiate their sales approach from the competition. If you are new to sales or have been working in sales for a while this is an effective way to upgrade your skills. 

Workshop Dates
& Locations

Day 1

9.30am until 4.30pm
(with lunch & breaks)

Day 2

9.30am until 4.30pm
(with lunch & breaks)

Day 3

9.30am until 4.30pm
(with lunch & breaks)

3 consecutive day workshop
starting on:

  • Current schedule of dates
  • 3-day consultative workshop is: £792 + VAT
  • 15% multiple booking discount available
  • Or run this workshop in-house for your team
  • Welcome but no introductions
  • Task V’s Relationship
  • What is Consultative Selling?
  • Rapport Building and The Personality Map
  • The Customer Buying Process
  • S.P.E.C Questioning and Skill Development
  • Review of Day 1
  • Feedback – The only way we learn
  • The S.P.E.C Customer interview
  • Feature or benefit?
  • Winning Presentations
  • Structuring Proposals
  • Review of Day 1 & 2
  • The Proposal – Customer Presentations
  • The Process of Closing
  • Handling Objections
  • The Sales Activator – Putting Learning in to Practice
  • Personal Development Plans