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5 10, 2020

Pitch Community

By |2020-10-15T15:32:29+01:00October 5th, 2020|Announcements, Sales, Sales Performance|Comments Off on Pitch Community

PRESS RELEASE LearningCog Limited is proud to announce a new sales training and development venture for independent sole traders, small and medium size business across East Sussex. ----- Ric Hayden, owner and director of LearningCog, is taking his global expertise in people development and sales training, to create a new community of training and development - specifically designed for the small business community. Pitch has been designed to support small business, independent sole traders and creatives. The programme is for those that do not fall into a full-time salesperson role but are the subject matter experts in their field; the [...]

4 07, 2017

Me, You, Everyone – Knowing the impact you have using 360 degree feedback

By |2017-07-04T07:43:25+01:00July 4th, 2017|Articles, Business, Emotional Intelligence, Goal Setting, High Performance Culture, Leadership, Management, Organisational Culture, Organisational Performance, Reviews, Sales Performance, SMART Goals|Comments Off on Me, You, Everyone – Knowing the impact you have using 360 degree feedback

There is no doubt about it, managing people is hard! No matter how much aptitude you have for leadership, and despite how much you might enjoy leading a team (or not), aligning employees to contribute in a way that is meaningful to your business is a challenging job. The complexity and difficulty of this grows with the size of the team and the impact of their contribution on the businesses strategy and goals, and ultimately it’s up to you to supervise, guide, coach and develop individuals for high performance in this setting. Managing their technical contribution is often straightforward, and [...]

22 04, 2016

Making SMART Goals work

By |2016-04-22T16:14:46+01:00April 22nd, 2016|Belief, Business, Emotional Intelligence, Engagement, Goal Setting, High Performance Culture, Leadership, Management, Organisational Culture, Organisational Happiness, Organisational Performance, Passion, Sales Performance, SMART Goals|Comments Off on Making SMART Goals work

You’ve done it. You have worked hard on the objectives of your team and made them S.M.A.R.T. Everyone knows what they are and have gone away happy from your 1-2-1 with them. You have gone away knowing what is going to get done and when because each part of the objective has been covered, Specific, Measurable, Achievable, Relevant and Time-bound. Good work you… But then, after the objective setting, in the performance stage you begin to realize that the objectives aren’t quite being met. This could be for many reasons, do your team know how [...]

29 03, 2016

5 Simple Ways to Screw up your Presentation

By |2016-03-29T12:51:16+01:00March 29th, 2016|Belief, Business, Engagement, Entertainment, High Performance Culture, Leadership, Management, Organisational Culture, Organisational Performance, Passion, Presenting, Sales Performance, Success|Comments Off on 5 Simple Ways to Screw up your Presentation

The art of presenting, to groups or individuals is essential in todays working world. There are now so many different ways to present too, from face to face and right they way across digital media. Delivering an effective presentation can be great, but can also go quite wrong. You are going to screw up your presentation if you don’t take care of the following 5 simple things: No Eye contact: One of the best things you can do when connecting with an audience, is to actually connect with the audience. You should not turn your back towards the audience, if [...]

19 02, 2016

5 Tips for a Successful Day

By |2016-02-19T12:27:24+00:00February 19th, 2016|Belief, Business, Emotional Intelligence, Engagement, Goal Setting, Happiness, High Performance Culture, Management, Organisational Culture, Organisational Performance, Sales Performance, Success|Comments Off on 5 Tips for a Successful Day

5 Tips for a Successful Day Success is a most desired thing …it is sweet, charming and attractive. Whatever our view of success is, climbing the corporate ladder or doing a great job, being the best at what we do, what ever it is we all feel better being successful. However, this “Most Wanted” thing is not always so easy to get. We have to take the tough times and we need to go through some hard work before we achieve success.  Sometimes we have to face failure, and then we wonder what could be done [...]

13 06, 2014

The Happiness Effect

By |2014-06-13T17:16:21+01:00June 13th, 2014|Belief, Customer Service, Emotional Intelligence, Engagement, Happiness, High Performance Culture, Leadership, Management, Organisational Culture, Organisational Happiness, Organisational Performance, Passion, Sales Performance, Success, The Happiness Effect|Comments Off on The Happiness Effect

The Happiness Effect The sun comes out and a wonderful thing happens across the country, everyones state of happiness is elevated. Even more so on a Friday as everyone leaves work for the weekend full of wonder at what the days of rest may bring. Bear gardens fill up with the chitter chatter of happy engaging in happy times. I was in a business today that I had been doing some work with and realised that all this was happening without the aid of a beer garden. Everyone was going about their daily work with big smiles on [...]

17 03, 2014

Features and Benefits, what’s the difference?

By |2014-03-17T14:33:20+00:00March 17th, 2014|Consultative Selling, Customer Service, Engagement, Passion, Sales, Sales Performance, Success|Comments Off on Features and Benefits, what’s the difference?

Nobody who bought an alarm clock wanted an alarm clock…   Last week I was running a sales training workshop with a group of experienced sales people. Some had been on previous training programmes over the years and all of them thought they could explain the difference between a Feature and a Benefit, in a  sales situation. None of them got it right. It even got a bit heated when someone continued to try and benefit sell to me using only the features of the product. So here goes: FEATURE = a characteristic of your product or promotion. [...]

13 12, 2013

A Consultative Approach

By |2013-12-13T11:48:40+00:00December 13th, 2013|Consultative Selling, Sales, Sales Performance|Comments Off on A Consultative Approach

When it comes to sales understanding the requirements of clients/customers is extremely important. Of course you don't want to start selling them the wrong thing. The more time you take to get to know each key client in store and understand their needs, the more likely you are able to create rapport and trust. There are a number of deciding factors in gaining their commitment to your proposed actions. A consultative sales approach focuses on gaining an in-depth appreciation of each of your key clients requirements before proposing any actions. This approach can make the sales process very simple. A successful presentation involves finding out [...]

27 09, 2013

Don’t say you ‘can’t’ when you can

By |2013-09-27T14:57:31+01:00September 27th, 2013|Consultative Selling, Goal Setting, Sales, Sales Performance, Success|Comments Off on Don’t say you ‘can’t’ when you can

How many times do you hear yourself or other people say 'can't'? Too many? Often we have no idea whether we can actually do something or not because we have never actually tried! Imagine the things that we could do if we all freed ourselves from the limitations imposed by the word 'can't'. It’s interesting to think that the word ‘cannot’, linguistically, is made up of ‘can’ and ‘not’ - so it actually means that you are capable of ‘not doing’ whatever it is that you think you can’t do! Of course this is word-play, but it does offer a [...]

7 08, 2013

Matchmaker

By |2013-08-07T15:37:51+01:00August 7th, 2013|Consultative Selling, Customer Service, Sales, Sales Performance|Comments Off on Matchmaker

Now if you have read any of our previous blogs then you will have probably heard us going on about something called Rapport. Well of course that's because it is really important when it comes to selling.Here is another technique that can help to build good rapport between you and your customers. Rapport is the foundation for effective communication and positive relationship-building. It stems from finding and/or creating common ground. In general, customers like people like themselves. So one of the easiest ways to build rapport and ensure store contacts feel comfortable with you is to be as much like [...]

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